A customer story is strongest when the customer still sounds like themselves.
The idea
Customer-created content can help people picture a product or service in real life, but trust depends on permission and accurate context. Ask before reposting, credit the creator as requested and disclose any material incentive. Do not edit a review to change its meaning or imply a typical result where outcomes vary. If customers prefer not to be featured, use a general lesson from their feedback without identifying them.
Put it into practice
- Create a simple permission request that explains where the content will appear.
- Keep the original meaning and disclose incentives or relationships.
- Store the asset, credit and approval with the post before scheduling.
What this looks like
A local florist might ask a wedding client for permission to share a bouquet photo, then credit the photographer and describe the arrangement without claiming every order will match exactly.
What to measure
Review saves, inquiries and sentiment, while also tracking permission records and any requests to edit or remove content.
HOW TARAN SOCIAL SUPPORTS THIS
TARAN SOCIAL keeps campaign assets and publishing plans together, which can help a team review permissions and credits before a post is approved.
Explore TARAN SOCIAL · coming soon Social plans are not available for new purchases yet. See current plan details before buying.