People compare services the same way they compare products: scope, price and fit.
The idea
A service catalog can explain what each offer includes, who it serves, and what happens next. Avoid vague labels like 'Premium Package' without a concrete description. When prices depend on the job, state what affects the quote instead of inventing a fixed number. The catalog should shorten the first conversation, not replace professional advice.
Put it into practice
- Group offers by customer need rather than internal team structure.
- Give each entry an outcome, scope and clear next action.
- Review questions from chat to improve confusing descriptions.
What this looks like
A photographer could list headshots, small-business brand sessions and event coverage, with deliverables and typical booking lead times for each.
What to measure
Look for catalog visits that lead to relevant inquiries, and note which entries still generate basic clarification questions.
WHERE ZU WEB FITS
The ZU Web plan includes one smart catalog with up to 75 products or entries alongside the website chat.
Choose ZU Web for $2.99/month Standard plan includes 100 new chat conversations per month. See current plan details before buying.