'Tell me about your company' is often a poor first step for a busy buyer.
The idea
A consultant's visitor may be comparing approaches, budgets or timelines. Ask which decision they are trying to make, then provide a short explanation of your process and the information needed for a useful conversation. Avoid promising an outcome before the scope is known. The goal is better discovery, not an automated proposal.
Put it into practice
- Name the three decisions clients typically bring to you.
- Write one clarifying question for each decision.
- Offer the next human conversation only after the topic is clear.
What this looks like
A marketing consultant might ask whether the buyer needs a channel audit, a launch plan or ongoing execution; those requests require different preparation.
What to measure
Assess whether incoming calls arrive with a defined problem and whether the first meeting can move past basic intake.
WHERE ZU WEB FITS
Use ZU Web to orient visitors, then take over in the inbox when strategy requires your judgment.
Choose ZU Web for $2.99/month Standard plan includes 100 new chat conversations per month. See current plan details before buying.